ELLEN JOHNSTON
she/her
ALL CAP
My name is Ellen Johnston. I’m a final year student in Moving Image Design. For my final year project I decided to come up with a new cap brand called 'ALL CAP' —a bold, movement-driven cap and lifestyle brand designed to keep you visible, stylish, and expressive—on and off the track.
We celebrate the power of being seen, using reflective, lightweight, and breathable materials. ALL CAP is all about high-energy headwear built for motion and styled to stand out in any setting.
As part of the project, I designed nine hats alongside t-shirts and accessories. I also developed a full visual identity including a website, brand guidelines, posters, and promotional videos. ALL CAP reflects my love of branding and my interest in how a strong, cohesive identity can bring a product to life.
This project was an amazing experience and a huge learning curve. It taught me so much about photography, campaign ideas, logo design and more. I plan to continue growing ALL CAP after graduation.
Run in the Sky, campaign that promotes the idea that when you wear our breathable, lightweight hats you can run and exercise to the highest limit
Shape your Run, poster campaign with a typeface built around speed and motion
Product photography